primark

primark

Primark Stores Limited is an Irish multinational fast fashion retailer with headquarters in Dublin, Ireland. Primark opened its current headquarters in 2015 in a redeveloped Dublin building, Arthur Ryan House, formerly Chapel House. The company has operations in Europe and the United States. Products at Primark include baby and children’s clothing, womenswear, menswear, homeware, accessories, footwear, beauty products, and confectionery. The company is named Penneys in Ireland. The world’s biggest Primark is in Birmingham, UK.

Primark has offered many celebrity collaborations in recent years including Stacey Solomon, Kem Centinay, Alice Living and the Kardashians’ hairstylist, Andrew Fitzsimmons. Primark had a collaboration with London Fashion Week designer Bobby Abley. In early 2018, Primark holds a 6.9% share in the clothing market of the U.K. Though the brand’s origins are in Ireland, the U.K. currently operates the most Primark stores at 174 locations. 98% Of the company’s manufacturers also produce products for other companies. Primark’s beauty brand PS has been praised by beauty influencers.